The challenge
Retail and e-commerce operate in a highly dynamic environment where demand can change abruptly due to promotions, campaigns, flash sales, seasonality, or shifts in customer behavior. Managing multiple sales channels adds another layer of complexity, with different needs across stores, marketplaces, and owned online channels. When forecasts fail to reflect this omnichannel reality, the result is stockouts during key periods, excess inventory in slow movers, poor stock allocation across channels, and reactive decisions that erode margin and service levels.
How Factic helps
Factic helps retailers and e-commerce businesses forecast demand more accurately at the SKU-channel level by incorporating the variables that truly drive sales: promotional uplifts, seasonal patterns, historical behavior, cannibalization effects, and channel-specific dynamics. This visibility allows teams to optimize assortments, improve replenishment, and distribute stock more intelligently across stores and e-commerce, supporting both day-to-day operations and high-intensity promotional periods.
Results
Retail companies have improved forecast accuracy by 28% and reduced stockouts by 35% during promotional periods, strengthening omnichannel availability and operational agility.
See how Factic works for your industry